The first Asics Gel-Nimbus was released back in 1999. Through the years many changes were made, from new technology to the overall appearance. In 2017 Asics released its Gel-Nimbus 20. The launch kit had to celebrate 20 years of innovation along with the launch of the 20th shoe.

The launch kits went along with the “I Move Me” campaign that Asics recently launched. This campaign states, “We urge you, encourage you, push you to move. Because, the way you move shows the world who you are. Whatever your moves may sound like, look like, or be—they’re meant to be seen.” A Yeti bottle, Garmin watch, and a cooling towel were chosen as the items in the launch kit to reflect that campaign. These items are universal and appeal to people in all walks of life.

A pull out accordion was built into the side of the launch kit to highlight the innovation of the Gel-Nimbus in the past 20 years. The accordion starts at the beginning where it explains why the Gel-Nimbus was created. Each panel showcases the shoe as it progresses every five years.

*Photography by Patrick Martin

Blush is a women’s CBD skincare and wellness brand. The branding and messaging behind Blush is feminine, playful, and powerful. Blush’s tagline is “When feeling good looks good”, this is the notion that when you feel good on the inside you will glow on the outside. Everything starts from within because if you don’t feel good its hard to look good.

The name was chosen because everything beautiful begins with a Blush. Sometimes it’s a soft one that warms your insides and brightens your cheeks. Other times it’s a roaring fire that that sets your gaze ablaze. A Blush is that real, raw piece of who you are. That part of you that can’t be hidden, no matter how hard you try.

Blush’s packaging is clean, structured, and simple. The unique tray structure provides a premium unboxing experience. As you open the soft touch coated packaging the light in the room reflects off the spot uv logo and reveals the product within.

Blush has been featured in Allure, Glamour, and Self Magazine.

Norms Restaurants limited time menu campaign with the main messaging being their T-bone Steaks. Some deliverables in this campaign include a menu, e-mails, window clings, billboards and TV commercials.

Logo design for ZA2, a premium cannabis company. The goal was to create a sleek, modern and high end logo that is universal.

Following the logo design we moved on to packaging design for their flower and rosin products. The goal was to create packaging that is fun, colorful and impactful.

JoltHaus’ logo is a simplified lightning bolt that signifies the word Jolt. The hardest part of this logo was simplifying it to the point where its still recognizable. The color palette chosen is bold and vibrant and ties back in with the name JoltHaus.

People’s rebrand includes a new logo and color palette. It was designed to be bold, subtle, and represent the retailer.

P: Represents the People’s brand and is originated from the original People’s logo.

Circle: Encompasses the brand as a whole, It unites them as one team.

Cannabis Leaf: Represents their industry. It’s roots created the infrastructure that sustains, feeds, and grows the brand.

Stripes: The stripes is symbolic of the stripes from the American flag which represents the 13 colonies that proclaimed their Independence. To the brand it represents the ongoing battles they will overcome in this industry.

The summer apparel for Wienerschnitzel features items off their menu. The concept behind these were to create food puns with images of their menu items.

The Wiener Fam apparel designed for Wienerschnitzel are items given to their sponsored athletes. The design was kept simple to ensure its legibility in all pictures. Clip tags were created to give each garment a custom look and feel.

* Photography by Patrick Martin

These marketing items were creating for The Recon GRP. and given to their clients. The items ranged from customs kits to apparel items. The products were specifically selected to match the theme of the kits. All designs were designed in Adobe Illustrator.

* Photography by Patrick Martin

Posters designed for Juul informing consumers about their product. The clean and simple design allows the product to shine and become the center of attention.

Proposed packaging design for a GoPro Influencer kit. Kit features a box that when opened reveals a hat and a drawer. When the drawer is open it reveals a message on the right panel and a t-shirt in the middle.

Malakas Training is a personal training gym for body builders and everyday people. The logo represents a Japanese samurai family crest and contains layers of symbolism. The overall sword ties into the samurai culture and is the highest award in a body building competition and the dumbbells represents a balance of mental and physical strength.

Malakas means strong in Tagalog which is where the apparel concept came from. This concept incorporates the tagline “Stay Strong” especially when things get though wether its in the gym or life in general.

Logo design for Everglow Aesthetics which is a medical spa. The logo features two key elements an infinity sign to represent forever and a lotus to represent glow.

Elevate is a vitamin company geared to the outdoorsy demographic. The logo has layers of symbolism. The 3 pillars represents the 3 pillars of the brand: land, sea, and sky. The upward motion created by the pillars represent being elevated.

The concept for Reimagine’s logo is the idea of reimagining something, that light bulb moment. The font choice is rounded and playful to capture the imagination of a child.

True House is a CBD distributor and the logo is in the style of a monogram. Although the logo looks simple, careful attention was put in into rounding certain corners to soften the typography.

Vervpak is a reversible outdoor backpack. The logo has layers of meaning waiting to be discovered.

Upside down and arrow represents that the back is reversible

The negative space depicts a mountain to represent the outdoors.

This project is a proof of concept that spanned over a one month period where I worked directly with the head art director of Hurley. I was instructed to create a line of board shorts for Hurley, along with a launch event, and ads.

Being from Hawaii, I grew up with the Pidgin language which is Hawaiian- Creole- English. I tied this with the pidgeon bird and created an entire line of apparel from it. The color palette was inspired by vintage post cards from Hawaii.

This was a logo designed for People’s Racing. The italicize font and speed stripes were chosen to add movement while the cursive font for “Racing” adds an old school feel.

The Glamp bag is a proof of concept that turns a drawstring bag into a multifunctional emergency kit. The bag comes with the emergency blanket, paracords, duct tape, flashlight, carabiner, fishing hook, and fishing string. The drawstring bag unzips on the sides and opens up into a full sized emergency blanket. The emergency blanket has rivets at the corners and when used with the paracord can be used to provide shelter.

* Photography by Patrick Martin

Chug is a proof of concept that combines two items that are normally sold separately, but go hand in hand. The two items are beer and a beer bong. Chug is geared towards the college crowd and is perfect for tailgating. The box is representative of a cooler. An Instagram campaign and promo items were also created to promote the new product.

Chug won silver in the 2016 Graphis New Talent Annual.

*Photography by Patrick Martin

This project are proposed items for Cinco De Mayo. It ties around the phrase "Viva La Fiesta" long live the party.

Hat design for Scrubblade. The client requested a design using their existing assets in a fresh new way.

*Photography by Patrick Martin

Posters designed for Hamburger Stand's newest menu items: BBQ Pulled Pork and Meat Lovers. 

The BBQ Pulled Pork poster was inspired by the process of smoking the meat.

The Meat Lovers poster was inspired by small butcher shops.

Poster and brochure design for The Lab Anti-Mall. A strong grid structure is used to keep things balanced while minimal design elements create a bold design.

Design for Scallywag Barbers inspired by old traditional tattoos. The colors and stylizing ties it all together.

The Santa Ana Cannabis Association logo represents the city of Santa Ana. The logo was inspired by the California Churrigueresque style of Spanish Colonial Revival architectural features of the historic Santora Building located in downtown Santa Ana.